Amerukhan Basics Clothing is a division of Moor Graphix. Both entities represents the cultural re-defining of a false narrative. Our clothing uses imagery, messages and symbolism to acknowledge our Aboriginal, Indigenous connection to the land of Amerukhan. My intent is to rewrite our story through design and conjure the spirits of our ancestors to fuel the children of our future to act not react!
Amerukhan - I spell american this way to represent the symbology, etymology and origins of a people displaced by false information and doctrines.
The Meru, Ameru, Nubian or Ngaa people are a Bantu ethnic group that inhabit the Meru region of Kenya and Ethiopia of Africa who traveled to the continent of the so-called Americas thousands of years before any European traveler.
Khan is an Asiatic term meaning King or Sovereign of the land. This term defines our indigenous ownership by birthright and our aboriginal standing in native culture on the lands of the Americas.
Combining the two terms. gives us our origins and the Nu word Amerukhan.
Amerukhan is the moniker we chose to embrace as symbol of long standing culture and heritage of a people of distinction.
The Pacyderm & The Ankhor
The Pacyderm (Elephant or Mammoth) is indigenous to the continent Amerukhan. The Pacyderm represents our thick skin and our inability to forget.
The Ankhor (Anchor) has 2 parts. The first part is the top which represents an Ankh - the Egyptian symbol for Life. The second part are the hooks, these represents our mooring (connection) to the land as aboriginals.
The items and clothing we produce is a representation of our understanding of culture and heritage. We use different symbols and images to tell different stories, we see our products representing the Griot principle, passing knowledge from one generation to the next in story. This story is graphic in nature!
In the beginning:
I began to build this company in 1989 as a graphic design and clothing company. The company has gone through several name changes (Artifax, Pedagogi and Moor Graphix). I decided to separate the company into 2 divisions. Moor Graphix is now the graphic design division driving the imagery for the new division, Amerukhan Basic Clothing, our clothing and home decor division.
Both companies are only online. While selling exclusively online we will continue to provided graphic design services to small and large companies, and work cultural events, festivals, fairs and concerts. If you would like us to attend your event as a vendor please reach out!
We'd like to hear your ideas on culture and heritage or if you want to know a little more about our products.
"Lest We Forget Our Thick Skin"