At Amerukhan Basics Clothing, our mission is to create apparel and home décor that celebrates the value of our creative Indigenous heritage, transforms the mis-education of who we are into a powerful narrative, and inspires a collective "vision" for a future rooted in pride and appreciation.

We aim to channel the energy of our ancestors, guided by a conscience that honors our complex cultural framework, and to foster a sense of unity and family through our designs, emphasizing our deep Moorish and Indigenous connections.

Our vision is to become a beacon of cultural pride and resilience, where the value of our heritage is celebrated, distress is transformed into strength, and every individual feels a profound "yes" to their identity and future. We aspire to inspire a global community to embrace their true origins, find solace in the powerful stories we tell, and create a sense of family that transcends individualism/egoism.

Introducing our essential Camp Shirt, a versatile wardrobe staple for every occasion. Crafted with comfort and style in mind, this button-up shirt features a classic design that never goes out of fashion. The Camp Shirt stands as a testament to the enduring legacy of King David Kalākaua and the rich cultural tapestry of Hawaii.

Nestled in the heart of Harlem, USA, Da Hill has always been synonymous with Streetwear, Entrepreneurship, Hip Hop Legends, Entertainers, and Sports icons. Our neighborhood thrives on the entrepreneurial fire and the spirit of ownership that flows through our veins. For over half a century, we've united to celebrate our beloved community at the Da Hill Reunion. With each passing year, our pride in the place we affectionately call "Da Hill" only grows stronger.